• We are guided by a strong
    sense of craftsmanship
    for the web

  • We are guided by a strong
    sense of usability
    for the web

  • We are guided by a strong
    sense of passion
    for the web

We focus on design, technology, consulting and user growth.

We strive to create meaning and value for our clients and their users and seek to imbue our products with a sense of wonder.

We are a diverse team of creatives and technologists from many backgrounds with a shared desire to help make the web a better place.

Our Philosophy

Make meaning, not marketing

We believe in creating lasting value for brands rather than disposable digital marketing. That means we focus on building products, experiences and platforms with the power to transform a brand and the web.

Uncompromising quality

Quality is a relentless pursuit of craftsmanship that we put into every detail of our work. From the elegance of the concept to the precision of its execution, we are uncompromising.

Uncompromising quality

Quality is a relentless pursuit of craftsmanship that we put into every detail of our work. From the elegance of the concept to the precision of its execution, we are uncompromising.

Empower people

We believe innovation takes peers from many disciplines. One must understand the constraints of design, technology and strategy to create an exceptional digital product. That is why we believe in allowing creative collaboration and exploration between these experts rather than mandating project plans to them.

Be fearless

True innovation is often scary and the design process tends to attract committees. We are not afraid of the unknown and we do not create committees. We defend great ideas and help people take bold steps to transform their brands and grow their business.

Be fearless

True innovation is often scary and the design process tends to attract committees. We are not afraid of the unknown and we do not create committees. We defend great ideas and help people take bold steps to transform their brands and grow their business.

Keep it real

We take pride in our honest approach to doing business. Accomplishing big things takes a lot of trust from our clients, partners and team members. We always work hard to be straightforward and clear in everything we do.

Love what you make

At KORE crafting the web is not just a job, it’s our life’s work. We do this because we love it and are personally connected to everything we create. That passion and investment is what drives us toward creating truly great products.

Love what you make

At KORE crafting the web is not just a job, it’s our life’s work. We do this because we love it and are personally connected to everything we create. That passion and investment is what drives us toward creating truly great products.

Keep it simple

We always focus on what matters most to keep projects simple. We have fewer meetings, processes, documents and just about everything else that gets in the way. We build faster through iteration and consistently striving for better results.

Make the web a better place

Crafting products for the web demands more than just beautiful design or innovative technology. It demands that you create something with the power to change lives. We craft platforms for people to connect, products with value and experiences that delight.

Make the web a better place

Crafting products for the web demands more than just beautiful design or innovative technology. It demands that you create something with the power to change lives. We craft platforms for people to connect, products with value and experiences that delight.

Our Clients

We've worked with some pretty amazing brands, businesses, agencies and organisations over the years. Hats off, we love you all!

I've been a client of Macdaddy/Kore for many years - firstly in my role as the National Lifeguard Manager for the Australian Lifeguard Service (ALS) and then as a client for my own business OceanFit.

I was impressed with their design work and their concern for the usability– so much so that I commissioned them to build my own personal business website. I am extremely happy with the results and I'm continually receiving positive feedback from users of the site.
Andre Slade
Owner
OceanFit
KORE made me shine. I needed a reliable team to present the many varied works of Art I have made over the years into a powerfully elegant web presence and KORE delivered.

They were friendly, understanding of my particular needs and had countless cutting edge ideas to make everyone who sees my site say wow.
Joseph Marr
Fine Artist
Joseph Marr
View Work
Formally macdaddy, now KORE, have been our principal Internet Solutions Team for the last three years. During this time, they have provided a full project and delivery service to Surf Life Saving Australia including solution design, project management, website build, smartphone enhanced websites, iPhone application, site hosting, enhancements, DNS hosting and database solutions.

We are very satisfied with the full service that macdaddy provides including the cost to service ratio that has been achieved with our mutual partnership. We have found macdaddy to be responsive and innovative in the proposed solutions as well as helpful in providing value added services that we
have needed, sometimes at short notice.

In terms of the beachsafe suite of websites and iPhone applications, macdaddy have helped SLSA achieve national recognition including a 2011 Australian Safer Community awards, highly commended project for nationally significant projects.
Gary Daly
National IT Manager
Surf Life Saving Australia
View Work
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Welcome to Country

We Acknowledge the traditional owners and custodians of the lands on which we work and pay our respects to elders past, present and emerging. It always was and always will be, Aboriginal land.
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