Down that Little Lane

A place to share the delightful things

Launched in 2012, and bought out in 2018 by another online retailer, Down that Little Lane was an e-mall for quality bespoke housewares, art, fashion and personal items. With over 1000 sellers managing their own products, payments, sales, widgets and a host of other features, DTLL quickly became a community for makers all over Australia and NZ.

The back-end of DTLL was developed in Rails and front-end in ember.js. DTLL also featured Adaptive Payments via PayPal enabling all parties to receive payments in real time.

Formally macdaddy, now KORE, were development partners in DTLL with equity. Late 2016 KORE gained full ownership of the site and managed it through to its sale in 2018.

Web Services Provided

Information Architecture/UX
Content Strategy
Mobile-first Design
Responsive Design
User Growth

Web App Components

Ruby on Rails
Google Fonts
Social Share/Follow
Product Ratings & Reviews
Coupons / Gift Vouchers
PayPal Adaptive Payments
Payment receivable
Rewards / VIP
Custom page templates
Facebook Store
Live Chat
Instagram Feed

Creative Services

Graphic Design
Content Development

Post Launch Services

Website Management
Social Management
Custom Graphics
AWS Hosting

Client Feedback

My website was built from the ground up, as bespoke as they come and the speed at which my business grew meant I required lots of new features and changes at short notice whilst ensuring quality and user experience was not compromised.

Marcus and his team managed to maintain and accommodate all my wishes with ease and confidence.
Tessa White
Down That Little Lane