With the fun factor dialed right up to 11, this could-be-cult wearable product range of 2D logo-like bags, backpacks and accessories is so engaging that it's become a huge hit in Asia and Europe. However, the first task was to change the brand name as did not translate well in English.

KORE workshopped a name and created an identity for trading in Australia, which resulted in a fun branding campaign and responsive e-commerce website to sell the accessory range online.

We had a lot of fun developing Upixel’s new responsive WordPress website. As seen in the gallery, creativity has no limit and owners love sharing their creations. We couldn't resist buying a few for ourselves.